BackBurn · Detect the moment. Fire the right play. Show up. A peer graph for revenue leaders.

A peer graph for revenue leaders

Detect the moment.
Fire the right play.
Show up.

Humans wrote every play. AI never generates the advice. 20 minutes before your forecast call, 1:1, or board ask, BackBurn surfaces a 5-step play, named and on the record, from a senior revenue leader who walked into the same moment.

Within 48 hours we'll match you with a play from a leader who's been there.

BackBurn 3 minutes ago DETECTED

Loading…

The 5-step play

    ✓ Drafted in your voice. Ready to send.

    AI detects the moment. Humans wrote the play. The AI never generates advice. It only surfaces what real revenue leaders said.

    How it works

    Three steps.
    The AI never generates advice.

    01 / DETECT

    Read the signal.

    Calendar, Slack, CRM. We see the moment coming before it hits. The forecast call. The 1:1 you’re dreading. The board ask that doesn’t add up. The teammate who’s checking out.

    02 / FIRE

    Surface the play.

    One play. One named senior leader. 5 steps. Their actual voice on the moment they walked into.

    03 / SHOW UP

    Walk in centered.

    A talk track in your voice. One tap to use. Built for moments where five minutes of prep changes the outcome.

    Who this is for

    The moments no playbook ever covered.

    If you’ve walked into one of these moments, this is for you.

    The proof

    No AI-generated content. No scraped advice. Every play is from a named human who lived the moment.

    33
    Long-form revenue leader interviews
    323
    Quotes verified line-by-line
    16
    Themes across the interviews
    15/16
    Themes touch regulation, fluency, or executive function

    Voices in the play library

    Real leaders. Real names.
    On the record.

    Every play we surface is voiced by a named senior leader who lived the moment. These are six of them.

    "It doesn't have to be this hard."

    CS

    Claude Silver

    Chief Heart Officer · VaynerMedia

    "There's no playbook for everything."

    SK

    Sam Kuehnle

    VP Demand Gen · Loxo

    "Bad is just a misalignment between expectations and reality."

    CW

    Chris Walker

    Founder/CEO · Refine Labs

    "How do you want to show up?"

    MM

    Meghann Misiak

    Founder · Path to President

    "Even if it's a performance thing, we're still human."

    DC

    Dilara Cossette

    CEO

    "I had to not be depressed in order to be successful."

    LL

    Lashay Lewis

    Founder · Authentic Inbound

    “You just show up better.”

    Chris Savage, CEO, Wistia

    Get on the list

    The right play.
    From a leader who’s been there.

    For B2B SaaS sales leaders facing the moments no playbook ever covered. We match you with a play from a senior leader who walked into the same moment.

    Within 48 hours we’ll send you a play from a real revenue leader who walked into your exact moment. You’re on the list either way. Design-partner shortlists go out separately.